Living in a suburb outside of Dallas, each Fall I get to experience the migration of the monarch butterfly. It amazes me how something so small and so delicate can perform such an amazingly long journey to Mexico. Of course seeing them dance through the yard, the familiar saying sprang into my mind. Do you find yourself chasing butterflies?
Chasing butterflies can take you off track. Be smart and look out for these workplace tricks that bring you off center and will cost you time and money.
These phrases are familiar to everyone but can often elude us while we keep our heads down and do our jobs. Butterflies come delightfully floating in from various sources, CEOs, sales, seminars, webinars, books, coworkers and more. These ‘new ideas’ at first glance are beautiful, for a slight second they seem enticing and almost euphoric because they seem like they are the answer to all your problems! If they come from a superior in the organization the decision to not chase the butterfly is not your choice.
My experience has been that butterflies take you off track, get you de-focused from your working plan and can stagnate a marketing organization. I have found that NOTHING is so profound that it will be the secret answer. An alternative is to save these ‘butterflies’ and discuss them with the team when you are preparing your next year’s plan. Have a ‘no idea is a bad idea’ get together with the team and go through all the various ideas and incorporate the best into your new plan.
Sometimes you may not have a choice, and you must investigate the butterfly for a superior. If so, do it fast and efficiently. Determine if it applies to your corporation’s product, service, philosophy, culture and fits into your marketing plan. If you determine the ‘butterfly’ is a good fit, create a plan to incorporate it into your existing marketing plan quickly. If it doesn’t apply, explain briefly and objectively the reasons and revisit the idea later on.
Curious about the migration path? I was and wanted to share this everyone.