Halloween is here! Fun filled times for both kids and adults as we assume our alter egos for one single night. Are you going to be a superhero, gory creature, 2016 presidential candidate or a glitter dusted unicorn? The decision-making process is just as fun as the costume. So what is Halloween, marketing style? As marketers we can tie anything into marketing including linking trick-or-treating to trade show giveaways, trust me!
So let’s talk about company giveaways. Marketing is usually responsible for choosing and purchasing the giveaways and often sales will complain that they just aren’t cool enough and no one will stop by the booth. Sigh… what do you do?
I’m sure most have you have been to a trade show, where adults in business suits or high heels walk briskly around grabbing every tchotchke they can find until their bags are bulging! The coolest giveaway compares to a full-size candy bar that some houses would joyously give out. The famous ‘trick-or-treat’ is similar to the, ‘so what does your company do….and can I have one of those?’
Halloween, marketing style!
If you are a start-up should you buy them or not? Which ones should you choose? What is your policy? Yes, you should develop rules for giveaways. Your business determines your giveaway purchase decision. Are you B-to-C or B-to-B? We decided to highlight some of the Rules for Giveaways below.
Rules for Giveaways for a B-to-B Company:
- Make sure your attendees can use it every day or have it on their desk – branded pens, chargers, luggage tags, or something that attaches to their computer or tablet. Buy a nice set of pens that Sales can bring to prospect meetings and a cheaper more interesting item for shows. Purchase a lot of these and enjoy giving them out.
- Buy hats, shirts or jackets for your best customers, partners or top prospects. Make your logo monochromatic, so it is visible yet subtle.
- Marketing selects and purchases items to ensure proper logo and colors. Marketing should also distribute to departments or keep them in a locked closet.
- Your more expensive items should be delivered personally or shipped with a personal note from executive management.
- It is important to purchase in bulk to keep prices low.
I would spend the majority of my budget on elite giveaways for targeted qualified buyers or customers especially clients who provide referrals. This helps build goodwill with customers and helps build your relationship with a prospect bringing them one step closer to the purchase.