It does not happen often, but an email can result in over a $500 thousand dollar sale. I know for a fact because it happened to me – twice! In today’s world, most prospects would rather read a text or an email than answer their phone. Practicing patience and persistence are the keys to landing a great lead by email.
How do you cut through the email clutter of colleagues, family, junk and other competing products? Mass mailings are a dime a dozen and they are easy to spot – what gets their attention is the subject line, who it is from and if it’s personal and relevant.
The tip is to hone in on your top leads and take the time to email them individually. Yes, you will send fewer emails, but the quality will make up for it. I’m not against mass emailing but take the time once or twice a month to pay attention to your top prospects – you will be surprised by the results.
You need to work hard to understand your database opportunities, what interests them and what doesn’t. Patience and persistence in harmony with discretion help you target your prospects at the right time with the right message.